How to successfully conduct mystery researchMini-Guide
At Möbius, we have made the standard approach for mystery research our own, thanks to proven methodologies, research, innovative thinking and a lot of experiences in the past. It consists of four steps, which will be explained in detail, each time accompanied by a practical example.
A standard approach for mystery research
More than ever, companies work in a network of organisations. This makes it difficult to guarantee the satisfaction of their customers themselves. To measure quality of service or compliance with regulation, mystery research can be a valuable tool. We’ve developed a practical mini-guide in which we will provide information about our standard approach.
Read our mini-guide and discover:
- How and why organisations invest in mystery research, not only limited to in-store evaluations, but also for other channels, e.g. telephone, email, website …
- The first steps to take
- Inspiring cases
- Trends for the future
Would you like to know more about mystery research or would you like to exchange views? We would be happy to help you!
A customer centric organisation: from touchpoint thinking to journey thinking