Optimising online surveys
Mini-GuideRead our mini-guide and discover the key questions to ask yourself before creating an online survey.
Understand the expectations of your customers for online surveys
To successfully run your business, it is crucial to understand what your customers expect. An online survey offers a great method to capture feedback from your customers and prospects, instead of relying on ‘gut feeling’.
Online surveys have, compared to offline techniques, a number of important advantages, e.g.:
- Reaching a large audience, at a low cost
- Avoiding possible bias by the interviewer
- Remaining anonymous as a respondent
- Obtaining statistically relevant results
However, the success of an online survey is highly dependent on the response rate achieved. As this is often where the shoe pinches, In this mini-guide we give you a number of concrete tips & tricks.
Read our mini-guide and discover the key questions to ask yourself before creating an online survey:
- How do you keep the survey short, simple and logic?
- How can you maximise the open – and click rate?
- How can you minimise the drop out percentage?
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