Data monetisation, the term used to describe a variety of approaches to turn data into money, is a whole new ball game when it comes to managing data. It requires the strategic use of data and a unique blend of skills and capabilities, and sometimes even new operating models. Regardless of the many areas for which data monetisation can deliver value, only a few have started to harness the potential.
The main challenge lays in finding the answer to the following question: “What is my data worth and what would a potential partner be willing to pay for it?“ We help you answer this question.
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